在营销计划中，研究包装，广告，品牌，社交媒体和其他因素如何影响消费者的行为。探索市场研究工具，并学习如何使用产品，价格，地点和促销等营销工具来创建有效的营销策略。作为营销专业，您将研究包装，广告，品牌，社交媒体和其他因素如何影响消费者的行为。您将探索市场研究工具，并学习如何使用营销组合（产品，价格，位置，促销）来创建有效的营销策略。商学院和经济学院课程的共同主题是在整个四年中通过做生意来学习商业。我们的学习环境鼓励我们的学生专注于他们的专业学习，同时也参与一些动手学习的机会，这将使他们成为毕业后成为杰出的
How do companies get people to buy their products or services. It comes down to the art of persuasion. Understanding what your consumers are looking for and knowing how to persuade them to commit that's the science of marketing.<br><br>As a marketing major, you will study how packaging, advertising, branding, social media and other factors influence consumer behaviors. You will explore market research tools and learn how to use the marketing mix (product, price, place, promotion) to create effective marketing strategies.<br><br>The common theme of the College of Business and Economics curriculum is to learn business by doing business throughout all four years. Our learning environment encourages our students is to focus on their major study, but also engaging in several hands-on learning opportunities that will prepare them to become outstanding leaders after graduation.