市场营销是一个广阔的领域，其主要目的是产生对企业产品或服务的需求。它涉及对消费者行为的理解和研究，以确定消费者的偏好并指导企业处理这些偏好。因为客户洞察力是营销过程的中心，所以所有Smeal营销专业的学生都会参加有关消费者行为，营销研究和营销策略的课程。然后，专业者可以选择自己的课程组合，也可以选择规定和推荐课程的重点领域。Smeal的市场部提供学术课程，将理论与实践联系起来，以实现更好的业务决策和卓越的组织绩效。我们的本科和研究生水平的学生都勤奋而富有创造力，具备解决客户问题和通过创新解决方案满足其需求
Marketing is a broad field with the primary purpose of generating demand for an enterprise's products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences.<br><br>This major provides professional education leading to positions in business, government, and other organizations, and helps prepare the student for advanced study at the graduate level. Career opportunities are in marketing management, sales management, advertising, marketing research, retailing, public policy, and consumer affairs. In addition to following a planned course sequence in general marketing management, the students may elect course work that focuses on their interests in consumer or business-to-business marketing, physical goods or services marketing, retail marketing, analytics, brand management, and for-profit or not-for-profit marketing.