在当今任何业务中成功的关键是营销。进入市场并终身创造可盈利的客户的整个过程是当今市场经理的根本挑战。营销不仅仅是广告和销售，还需要了解客户的需求和需求，所需的产品及其可接受的价格，有效的促销活动以及如何最好地向客户交付产品。有效的营销不仅影响目标受众，还影响公司范围内的部门。只有与工程技术人员一起设计正确的产品，通过财务获得资金，生产产品以生产产品以及会计以衡量获利目标，才能使企业在当今竞争激烈的市场中生存和发展。无论是政府，非营利组织还是自由企业，营销将在组织如何在新经济中取得成功方面发挥主导作用。
The key to success in any business today is its marketing strategy. The entire process of entering markets and creating profitable customers for life is the fundamental challenge faced by today's marketing manager. More than just advertising and selling, marketing needs to understand the customer's wants and needs, the desired product and its acceptable price, effective promotions, and how to best deliver the product to the customer. Effective marketing influences not only the target audience, but company-wide departments as well. Only by working with engineering to design the right products, finance to obtain the funding, production to make the product, and accounting to measure profitability goals, can a business survive and grow in today's highly competitive marketplace. Be it government, not-for-profit organizations, or free enterprise, marketing will play the lead role in how organizations succeed in the new economy.<br><br>Lehigh's Marketing major is a rigorous and highly relevant curriculum of instruction. Students learn how to recognize the strong linkage between theory and practice, and the need for teamwork, leadership, and communication skills. Course activities provide the learning environment for students to acquire professional-level competency throughout the curriculum by developing integrated marketing communication campaigns, designing and implementing marketing research projects, conducting end-user customer and channel partner analyses, participation in product development simulations, and the opportunity to further develop their skills through special externship projects and corporate internships.