开发和营销新产品和服务需要当今精明的专业人员来发现机会，创建和实施解决方案以及发展领导力和人际交往能力。您将在市场营销和技术创新理学硕士课程中获得这些技能以及更多知识。通过认识到面向技术的环境的独特需求以及如何直接满足这些需求，您将在准备担当领导角色时获得宝贵的，适销对路的技能。<br>营销与创新专业硕士36点该计划是为有抱负的市场领导者设计的，他们负责在面向技术的环境中进行创新。您将学习如何创建和应用全面的营销策略，设计新产品开发流程，将数据转换为有用的商业智能以及了解跨地区和跨文化的消费者行为和风险管
Developing and marketing new products and services requires today's savvy professionals to recognize opportunities, create and implement solutions, and develop leadership and interpersonal skills. You'll acquire these skills and more in the Master of Science in Marketing and Technology Innovation program. By recognizing the unique needs of technology-oriented environments and how to meet them head-on, you'll gain valuable, marketable skills as you prepare to take on a leadership role.<br>The MS in Marketing and Innovation 36-credit program is designed for aspiring marketing leaders responsible for innovation within technology-oriented environments. You'll learn how to create and apply comprehensive marketing strategies, design new product development processes, transform data into useful business intelligence, and understand consumer behavior and risk management across regions and cultures. You determine the right number of classes to take each semester. In the classroom you will benefit from rich discussions and a supportive learning atmosphere.