作为营销专业，您将获得技能和知识，使您能够塑造从最小的初创公司到全球最大的公司的每种类型的公司的战略方向。您将学习如何在动态的全球环境中开发新产品，建立强大的品牌，设定最佳价格，创建强大的通信，利用数字媒体，定位市场以及管理客户关系和产品分销。您将能够理解并满足客户的需求和欲望，并预测消费者的行为。毕业后，您将成为公司面试产品，广告，互联网和移动媒体，市场研究和销售职位的诱人候选人。
Marketing drives business. It requires creativity, innovation, an analytical mindset, and ambition. As a marketing major, you will learn how to build strong brands, align products with the appropriate market, set optimal prices, create powerful communications, utilize digital media, and manage customer relationships, all within a global environment.<br><br>The College of Business offers graduate study in marketing at both the masters and Ph.D. levels. Through the evening M.B.A. program, students may elect to concentrate in marketing, and the Ph.D. program offers a marketing specialization.