营销是一个令人兴奋的动态过程，通过该过程，通过商品和服务的构思，开发，促销，交换和分配，可以确定并满足客户的需求。BBA市场营销课程为学生提供了一般市场营销的基础准备，并了解市场和客户，产品开发，定价策略，广告和促销以及分配方法。佐治亚州立大学的本科目录列出了该计划所需的课程以及建议的学习时间表。
Marketing is an exciting, dynamic process through which customer needs and wants are determined and satisfied through the conception, development, promotion, exchange, and distribution of goods and services. The undergraduate program in marketing provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student's capacity to solve managerial problems in marketing and prepares men and women to enter careers in the field. A wide range of career opportunities is available to marketing graduates. Marketing management is often the path to the top of the business organization. Entry-level positions are available in selling, product development, advertising, promotion, physical distribution, industrial marketing, marketing research, customer service, and many other specialties. The challenges of marketing require men and women with creative ability, intelligence, and analytical skill that are prepared to fill an ever-increasing number of senior staff and executive positions.