巴尼学校为渴望在私人，公共和非营利部门担任领导职务的学生提供营销专业。营销专业包括营销原理，消费者行为，营销研究等课程，以及营销传播，零售和销售管理等领域的高级课程。该课程通过“营销策略”的基础课程进行整合。为了帮助对在特定市场营销领域从事职业感兴趣的学生，针对国际市场营销，零售，市场营销传播和服务营销概述了特定的学习课程。这些重点是指满足市场营销专业必修部分的课程。那些有兴趣追求其中一种职业的人应咨询其主要顾问。如果有的话，将为合格的学生提供与地区组织的实习机会，作为专业的选修课。
Prepare for marketing leadership jobs with a Marketing major from the Barney School of Business. Concentrations allow you to specialize your skills and tailor them to your career goals. The Marketing major includes core business classes, to give you a background in all areas of for-profit companies and nonprofits. Then, delve deeper into the marketing field with more specialized classes. You may also choose any of the following concentrations to focus your career path. International Marketing, Marketing Communications, Retailing, Services Marketing. An internship ties it all together, giving you hands-on experience for your resume and skills to use in your first job.<br><br>Our graduates follow career paths in fields such as sales, advertising and promotions, retail, marketing research, and market analysis. They work in large and small, domestic and global, corporate and not-for-profit organizations, and in family businesses. You may work as a media buyer, a marketing manager, public relations specialist, brand manager, or other positions that require creativity and excellent communication skills.