营销主管知道制定成功的营销计划和活动所涉及的“科学”。在开展促销活动之前，营销团队将花费数小时进行市场和媒体研究，战略和战术计划，了解消费者行为，预算，预测模型，统计分析，确保遵守商业法规以及整体项目管理。Rivier的营销学士学位使学生成为成功的营销团队的领导者和贡献者。该课程将理论，技能开发和实际应用相结合，以应对现实中的业务挑战。选修课程使学生可以专注于他们感兴趣的特定领域。学生们可以通过必要的实习或顶峰研讨会在该领域中应用课堂学习，在毕业前建立自己的简历和专业网络。
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