战略传播学士学位提供基础知识，技能和道德方面的考虑，以使学生为进入广告，综合传播，组织/企业传播和公共关系领域做好准备。学生将学习沟通要求，以有效地代表组织，产品，服务，运营和政策。研究的特定领域包括理论，原理，分析和批判性技能，道德要求，公共政策制定，文案写作，媒体规划和安置活动的设计和执行要求，研究方法，数据分析技术以及特别适合于战略沟通的沟通技能。该学位课程的学生将从四个重点学习领域中进行选择：广告，综合传播，组织/企业传播或公共关系。
At the Valenti School of Communication, our mission is to produce educated, tech-savvy and ethical graduates. Our students possess the desired mix of analytical and critical thinking skills and command the cognitive, research and professional skills required to excel in this ever-changing, challenging yet exciting digital world.<br><br>The Strategic Communication BA degree provides basic knowledge, skills and ethical considerations to prepare students for entry into the fields of advertising, integrated communication, organizational/corporate communication and public relations. Students will learn the communication requirements to represent organizations, products, services, operations and policies effectively.<br><br>Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, public policy development, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for strategic communication.<br><br>Students in this degree program will choose from four areas of concentrated study: Advertising, Integrated Communication, Organizational/Corporate Communication or Public Relations.