该专业使学生准备在组织内外的营销信息的管理和控制中发挥领导作用。在核心课程的基础上，此顺序的课程为学习者提供了营销传播过程中的基本技能。学生将在构思，计划和分发传统和新媒体渠道（包括博客，社交网络和移动媒体）的集成营销内容方面获得精通。他们还学习基本的定量研究技能，使他们能够评估传播活动的有效性。通过课程工作和基本项目，毕业生准备履行商业和非营利营销工作的管理职责，包括广告，公共关系，筹款和其他活动。
A Master of Business Administration from National University sets you on the path to business leadership. In this program, you will gain the knowledge and skills you need to successfully manage organizations in the ever-changing business environment. You will learn relevant management skills in both domestic and global business settings, effective team building, quantitative and qualitative decision-making, and creative problem-solving skills that you can immediately apply in your professional life. You may specialize in one of several areas to hone your skills to your own career goals. Specializations available include Accounting Professional Skills, Financial Management, Human Resource Management, Integrated Marketing Communication, International Business, Management Accounting, Marketing, Organizational Leadership, Bank Management, and Supply Chain Management. The mission of the Master of Business Administration (MBA) program is to prepare students for leadership positions in business and to provide them with the knowledge and skills needed to successfully manage organizations in an ever-changing business environment. The MBA program imparts the conceptual understanding and application of problem-solving tools contained in basic business disciplines, including accounting, economics, data analysis, finance, management, and marketing. In addition, students are equipped with the skills needed for effective team-building, quantitative and qualitative decision-making, and creative problem-solving.