从公司到政治组织，从非营利组织到运动队，几乎每种类型的组织都需要创建和管理赛事。活动管理证书旨在满足想要学习和进入该行业的学生的职业目标。该计划将体验式学习与学术课程相结合，为学生提供了在这个不断发展的行业中取得成功的实用技能和知识。获得活动管理证书的学生将了解并能够证明组织成功活动的基本原理，并且精通以下方面：战略和专业沟通（口头，书面，视觉/设计，人际交往，小组，专业，社交媒体，和营销），项目管理（目标设置，时间管理，财务，风险管理，站点和人员管理，事件设计和技术），文化和社会意识（最佳做法，法律和道
Nearly every type of organization has a need to create and manage events, from corporations to political organizations, nonprofits to sports teams. The event management certificate is designed to serve the career goals of students who want to learn about and enter the profession. The program combines experiential learning with academic course work to give students the practical skills and knowledge to succeed in this growing industry. The School of Journalism and Mass Communication and the Departments of Communication Studies, Health and Human Physiology (College of Liberal Arts and Sciences), and the Department of Marketing (Tippie College of Business) collaborate to offer the certificate. The Certificate in Event Management is administered by the School of Journalism and Mass Communication.