活动部门发展迅速，并提供了大量的职业机会。无论您是对节日，婚礼，商务会议还是体育赛事感兴趣，这种专注将使您具备在这一激动人心的领域中成功所需要的技能和知识。活动的策划，设计和制作是这一专注的重点。活动策划人/制作人协调活动的每个细节：从场地和演讲者到安排印刷材料和视听设备。他们制定了活动的概念，并与供应商和员工保持联系。活动策划者/制作者可以为非营利组织，协会，酒店，公司和政府工作。许多人都是独立的企业主，负责协调一系列客户的活动。活动也可以在公司的营销策略中发挥重要作用。体验式或事件营销是一种促销策略，
The event sector is growing fast, and offers a wealth of career opportunities. Whether you are interested in festivals, weddings, business conventions or sporting events, this concentration will equip you with the skills and knowledge you need to succeed in this exciting field.Event planning, design and production are a central focus of this concentration. Event planners/producers coordinate every detail of the event: from the venue and speakers to arranging for printed materials and audio-visual equipment. They develop the concept for the event, and liaise with suppliers and staff. Event planners/producers may work for non-profit organizations, associations, hotels, corporations, and government. Many are independent business owners and coordinate events for a range of clients.Events can also play an important role in a company's marketing strategy. Experiential or event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays.