各种类型的企业之间来回流动的数据量很大，并且增长迅速-比组织使用这些数据的能力更快。成功的企业是指那些能够有效利用他们所访问的大量数据的企业：做出更好的预测，做出更好的决策并形成更好的战略。业务分析涉及对数据进行分析以获取业务洞察力，并涵盖了各种各样的方法和技术。'' “从数据的收集，组织，报告和挖掘到为决策者提取有用和可操作的信息。商业分析学院的商科研究生证书将帮助市场营销，会计等领域的分析人员和管理人员有效地分析大数据。通过动手使用建模以及使用流行软件工具的其他技术。
The amount of data flowing from, to, and through enterprises of all sorts is large and growing rapidly?more rapidly than the capabilities of organizations to use it. Successful enterprises are those that make effective use of the abundance of data to which they have access: to make better predictions, better decisions, and form better strategies.Business analytics involves analyzing data for business insights and encompasses a wide array of methodologies and techniques?from collection, organization, reporting and mining of data to extraction of useful and actionable information for the decision makers.The School of Business Graduate Certificate in Business Analytics will help analysts and managers in marketing, accounting, and other fields to effectively analyze big data through the hands-on use of modeling and other techniques using popular software tools.