The program of study leading to the MBA with an Emphasis in Business Analytics is 36 semester hours and relates business analytics to specific managerial decision-making scenarios. Students will learn the role of analytics as a data-driven decision support toolbox for managers in various business environments. Students will be able to communicate to management the appropriate types of data mining to apply in a business scenario given the data set and organizational context. Students will learn how to plan a research study related to a given industry, collect relevant data, and submit a report of findings and recommendations. Analysis will be done as to the impact of each recommended course of action and effective arguments will be developed to support recommendations. The importance of data integrity and data privacy will be emphasized.