数据分析涉及以一种在数据驱动环境中至关重要的分析思维方式来预测和评估所有职能业务领域的业务决策。数据分析模块引入了用于分析业务数据并开发基于数据的洞察力以进行战略决策的定量方法。通过接触前沿分析软件，该模块将涵盖数据挖掘技术，情感分析，文本挖掘和预测分析，这些技术可利用从业务交互和社交交流中生成的大量数据。数据分析知识和技能集对于商业，政府，教育和其他环境中的各种营利性和非营利性组织而言都是宝贵的。
Data analytics involves predicting and evaluating business decisions for all functional business areas with an analytic mindset that is crucial in data-driven environments. The data analytics module introduces quantitative methods used to analyze business data and to develop data-based insight for strategic decision making. With exposure to cutting-edge analytics software, the module will cover data mining techniques, sentiment analysis, text mining and predictive analytics that exploit the massive amount of data generated from business interactions and social exchanges. The data analytics knowledge and skill set will be valuable for a wide range of for-profit and non-profit organizations in business, government, education, and other settings.