我们的业务数据分析（BDA）程序是为响应当今工作场所中对于能够从大量数据中汲取有意义的见识的员工的关键需求而创建的。它是该州唯一的此类本科课程。数据分析是一个正在成长的领域，它使用数据来收集商业，市场营销，金融，会计，人力资源，保险，国土安全，刑事司法，教育，政府，医疗保健方面的情报和制造。数据挖掘将原始数据转化为信息。这些信息创建了领导者和管理者用来建立和实现组织目标并维持竞争优势的知识。例如，它帮助企业发现客户趋势，建立客户忠诚度，增强供应商关系，降低财务风险并发现新的销售机会。
Our Business Data Analytics (BDA) program was created in response to the critical need in today's workplace for employees who are capable of drawing meaningful insight from vast quantities of data. It is the only undergraduate program of its type in the state.Data analytics is a growing field that uses data to gather intelligence in business, marketing, finance, accounting, human resources, insurance, homeland security, criminal justice, education, government, healthcare and manufacturing. Data mining turns raw data into information. This information creates knowledge used by leaders and managers to establish and achieve organizational goals and sustain a competitive advantage. For example, it assists businesses in spotting customer trends, creating customer loyalty, enhancing supplier relationship, reducing financial risk and uncovering new sales opportunities.