The Business Administration program has a dual mission (transfer and workforce) in providing students with the theoretical knowledge and practical skills to prepare for transfer to four-year institutions and to pursue a career or to develop their own businesses.<br>Students are provided the courses necessary to pursue studies in specialized business fields such as accounting, finance, advertising, marketing, management, banking, and business information systems. All students expecting to work in private or profit organizations or government are strongly urged to include business principles and other business specialized courses as electives.<br>Additionally, the department offers coursework and activities for increased professional proficiency, career changes, or new employment challenges, as well as for small business development. The Business department's small business entrepreneurship program is currently in redesign mode and will be refocused on the development of curriculum, activities, and community partnerships with the objective to address the skills gap. Our initial emphasis will be on skill areas in leadership, communication, collaboration, project management, and innovation.<br>The department also offers two Certificates of Achievement. The Certificate of Achievement in Data Analytics, created in collaboration with Silicon Valley Bank and Tableau, is designed for people who are seeking to gain real-world experience in data analytics in pursuit of a career as a data professional. The program provides 23 units of instruction and hands-on practice in understanding data needs of a business, acquiring, cleaning, storing, sorting, visualizing, analyzing, and presenting data, and positively impacting business outcomes through data analytics. The Certificate of Achievement in Digital Marketing, created in collaboration with Facebook Inc., is designed for people who are seeking to learn the latest marketing tools to promote a business or an organization online. The program provides 25 units of online instruction and hands-on practice in creating marketing content, understanding basic elements of building a website, employing search engine optimization, developing online ad campaigns and analyzing key performance metrics.