The mission of the Goizueta BBA is to help our students grow intellectually, personally, and professionally so that they feel enabled, empowered, and motivated to make significant positive contributions to the organizations they serve and to society as a whole. The BBA degree is preparation for a lot more than a career in business. It's training for life. Succeeding in any environment requires the ability to think critically, to analyze data, to make recommendations, and to communicate effectively. It demands not only knowledge, but also the ability to apply it and the courage to act on it. Welcome to Goizueta Business School, where training leaders is what we do best. Our students learn to think on the fly while operating on the ground. They embrace technology yet recognize that it is a tool, not an end unto itself. Some fear contradiction, uncertainty, and chaos. Our BBA students know that these are the seeds of opportunity that will enable them to build stronger businesses, and a better world.