注重消费者并创造价值，营销是一个令人兴奋的业务领域，可以激发横向思维和创造力。ECU的市场营销BSBA可为学生提供识别营销机会，制定适当策略并将其付诸实践所需的见识。许多专注于市场营销的学生已经在广告，销售管理，企业市场营销，研究，分销，零售管理，产品计划，服务和国际市场营销等领域取得了成功的职业。<br> <br>在该州的ECU商学院就读的人数比该州任何其他商学院都多。作为商学院的学生，您将受益于一所专业学院，该学院自1967年以来一直是全球商学院首屈一指的认证机构，一直获得国际商学院高级联合会（AAC
With a focus on consumers and delivering value, marketing is an exciting field of business that stimulates lateral thinking and creativity. The BSBA in marketing at ECU provides students the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. Many students with a concentration in marketing have gone on to successful careers in the fields of advertising, sales management, business marketing, research, distribution, retail management, product planning, services, and international marketing.<br><br>More students are enrolled in the ECU College of Business than in any other business school in the state. As a student in the College of Business, you'll benefit from a professional college that has been continuously accredited by the Association to Advance Collegiate Schools of Business International (AACSB), the premier accrediting agency of collegiate business schools worldwide, since 1967 (we are one of only two institutions in North Carolina?and 120 worldwide?that have been continuously accredited by the AACSB since 1967 or before.) For the sixth straight year, the College of Business at East Carolina University has again earned top marks, ranking among the best U.S. business schools according to the Princeton Review.