The Bachelor of Business Administration (BBA) in General Business provides students a breadth of knowledge in business concepts such as accounting, finance, operations, marketing, management, selling and entrepreneurship. This major is ideal for working professionals and business owners. <br><br>General Business major provides students a breadth of knowledge in business concepts such as accounting, finance, operations, marketing, management, selling, and entrepreneurship. This major is ideal for working professionals and business owners.Students graduating with a major in General Business can qualify for a wide variety of entry-level positions across many industries and sectors including sales, banking, insurance, marketing, human resources, real estate, supply chain, and accounting. Skills developed within this major include: Collaboration, Communication Skills, Critical Thinking, Cultural Sensitivity, Selling, Public Speaking, Quantitative Analysis Skills.