Marketing is positioning a product to be competitive in the marketplace. Successful product positioning means that a firm must be able to define a target market, effectively communicate the value of the product and make the product widely available at an attractive price. The process is the same whether it is a new product or the reinvention of a classic. The world of marketing is constantly changing, with new products, new consumers and new ways to connect the two.<br><br>You will learn communication, teamwork and analytical research skills with real-world problems in case-based marketing classes. Combining analytical and creative skills, youll be prepared to conduct market research, analyze trends, or develop a new product or service. Youll learn to think big picture as you create marketing strategies to develop the sales revenue for your firm.