今天的市场充斥着数据。但是，如果没有训练有素的专业人员能够将原始数据转化为有用的东西（强大的东西），那么庞大的数据集将毫无用处。无论您进入哪个行业或领域，公司都依靠数据和数据分析为个人提供提示并与客户互动。由于所有这些行业都通过技术进行了变革，因此越来越需要收集，监视，分析和管理数据。因此，除了会计，财务，信息系统，管理和市场营销等传统业务领域之外，专业人员理解和应用定性技术和工具的能力正在变得越来越有价值。因此，数据分析路径为所有业务学科的学生提供了一个机会，以在这个快速增长的重要领域中的技能补充其专业
The marketplace today is awash in data. However, huge data sets are useless without a trained professional who has the ability to shape raw data into something useful…something powerful.<br><br>No matter what industry or field you enter, companies rely on data and data analysis to provide tips to individuals and engage with clients. As all of these industries are transformed by technology, there’s a growing need for the data to be collected, monitored, analyzed, and managed. Therefore, a professional’s ability to understand and apply qualitative techniques and tools is becoming increasingly valuable in addition to traditional business areas such as accounting, finance, information systems, management, and marketing. As a result, the data analytics path is an opportunity for students across all business disciplines to complement their major with skills in this fast-growing and important field.<br><br>You are a part of the decision-making process: in a world where organizations globalize and flatten their hierarchies, companies must make more complex decisions and turn to more and better information aid in this process. Because information technology is critical to every aspect of every business in every field, you are a part of this process.<br>You provide leadership: using information technology and data science to develop solutions to society’s most pressing challenges.<br>You are well-connected: you are equipped for roles in environments with widespread integrated systems, impacted by mobile and web-based technologies.