电子竞技产业正在颠覆传统体育产业，吸引新的观众
The esports industry is growing exponentially every year, attracting new audiences and developing innovative new business models. The Esports Entrepreneurship & Administration program introduces students to this dynamic global industry where business meets passion. Through a combination of in-class lectures and experiential learning activities, students gain foundational business knowledge and learn how it is applied to the esports industry. This includes marketing, analytics, tournament and league management, special events management, accounting, and communications. In the first year of the program, students become immersed in the industry through organizing and hosting small-scale esports events such as the Border City Battle and Lambton Esports Open. Students also engage with various esports industry leaders throughout the program’s curriculum. As students engage with their curriculum, they create a portfolio of work that highlights their knowledge and skills including audio and video production skills relevant to the esports industry. In the second year, students undertake a capstone project working alongside an esports industry partner. Students integrate knowledge obtained throughout the program, culminating in the execution of a real-world esports project.