百年学院的市场研究和分析计划将使您处于组织机构拥有大量可用数据的前沿就业市场的最前沿
Centennial College's Marketing Research and Analytics program will position you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it while marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data, using the latest tools and analytical techniques to uncover new insights and drive businesses forward.<br><br>This business graduate certificate program will combine advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms as well as the opportunity to gain in-demand industry certifications.<br><br>Your courses will equip you with knowledge, skills and training in leading business intelligence and marketing research technologies and tools used in the field. They will include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel and XL Miner.