客户智能和分析领域的MS将为您做好准备，在不断发展和创新的业务领域中发挥领导作用。在一个日益复杂的世界和营销渠道的泛滥世界中，客户智能和分析领域的硕士课程将帮助学生准备分析和理解来自多个平台的数据，从而推动更智能的营销和业务策略。将为学生提供一种综合方法，包括传统的市场营销以及交互式，社交，移动和新兴媒体技术的应用，以创造客户价值。
MS in Customer Intelligence and Analytics will prepare you take the lead in an evolving and innovative field of business. In a world of increasing complexity and the proliferation of marketing channels, the MS in Customer Intelligence and Analytics will prepare students to analyze and understand data from multiple platforms in order to drive smarter marketing and business strategies. Students will be provided an integrated approach including traditional marketing and the application of interactive, social, mobile, and emerging media technologies to create customer value.