体育和娱乐业务证书旨在为K-State学生在快速发展的行业中发展见识和机会。体育和娱乐业证书业务的目的是三方面的。首先，它为对体育或娱乐职业感兴趣的学生提供了一个机会，以增加他们的专业知识价值，并在就业市场上脱颖而出。其次，通过动手操作，实时的体验式学习机会，可以深入了解体育和娱乐在企业中的作用。第三，它提供了一种吸引人的环境，既可以吸引学生，又可以在市场营销，经济学和管理学的基本领域激发学习的兴趣，并且这种方式可以转移到几乎任何类型的企业。
The Business of Sports and Entertainment Certificate is designed to develop insights and opportunities in a rapidly growing industry for K-State students. The purpose of the Business of Sports and Entertainment Certificate is three-fold. First, it provides an opportunity for students interested in a career in sports or entertainment to augment the perceived value of their major and distinguish themselves on the job market. Second, it provides a deep understanding of the role of sports and entertainment in business, enhanced by hands-on, real-time experiential learning opportunities. Third, it provides an appealing context that both draws students and motivates learning in the essential areas of marketing, economics, and management, in a way that is transferrable to virtually any type of business.