运动管理和体育管理涉及应用营销和传播概念以及规划，组织，领导和指导商业体育这一独特行业的管理原则。重点放在运动产品和服务的生产，简化，促销和组织上。由于5100亿体育产业要求体育传播者，营销商，行政管理人员和经理具备功能性商务和体育管理技能的专门组合，因此IU的体育行政和体育管理计划旨在为希望参与其中的学生提供服务商业体育相关企业的任何方面。
If you are interested in a career in any aspect of commercial or collegiate sports, our highly competitive athletic administration and sport management program will give you a clear advantage. Whether you want to become a sport communicator, marketer, administrator, or manager, you will develop a specialized combination of functional business and sport management skills that will prepare you to work in the dollar 510 billion sport industry. As a student in this program, you will learn to produce, facilitate, promote, and organize sports products and services. In addition to foundational courses in athletic administration and sports management, you will be able to choose from core courses that address subjects such as sport communications, marketing and sponsorship, legal issues, governance in sport management, and financial analysis. Our experienced faculty will share industry expertise and also provide opportunities for research. You may choose to gain professional experience through an internship, though it is not required for this degree.