The School of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Our program offers a curriculum that introduces students to the broad framework of mass communication, emphasizing what is common and fundamental to advertising, digital media, electronic media, journalism and public relations.<br>The mission of the School of Journalism and Mass Communication is to pursue excellence. Our programs strive to cultivate strong professional, research, theoretical, critical and ethical skills in a diverse and engaging environment that prepares students to be socially responsible media professionals, scholars and citizens. Students may earn a Bachelor of Arts in Mass Communication or a Bachelor of Science degree with a major in Advertising , Digital Media Innovation , Electronic Media , Journalism , or Public Relations.<br>Students may gain experience by working in student media, such as the University Star, KTSW 89.9 FM, Bobcat Update, Live Oak Studio Productio.n, Bobcat Promotions, and through internships outside the school. They also have the opportunity to participate in intercollegiate competitions through organizations such as the American Advertising Federation, Public Relations Society of America, Texas Intercollegiate Press Association, College Broadcasters, Inc, and the Society of Professional Journalists.<br>The Journalism (B.S.) program prepares students to be multimedia, digital and print journalists with a solid foundation in writing, data analysis, editing and ethics in a career that is crucial to a democratic society. It offers students the opportunity to improve their storytelling, interviewing and research skills as well as develop the strategy and problem-solving skills required of today's workforce. Students are expected to produce professional quality work and are encouraged to gain additional experience through campus media outlets, including the University Star newspaper, and to seek internships with media organizations off campus. Any student pursuing a B.S. degree in the School of Journalism and Mass Communication may add a concentration in Sports Media.