战略传播的重点是将理论与应用相结合，以创造出丰富的社会科学研究，创意概念发展，写作和编辑，媒体计划以及有说服力的战役执行经验。这种重点结合了公共关系，市场营销和广告的原理，形成了对战略信息设计和通过各种媒体进行传播的全面研究。学生还将熟悉该职业领域专业人员面临的历史以及道德和法律问题。具备这种重点的毕业生将具备在公共关系，市场营销和广告领域的入门级就业所需的技术和工具。
The strategic communications emphasis combines theory and application to create an experience rich in social scientific research, creative concept development, writing and editing, media planning, and persuasive campaign execution. This emphasis combines the principles of public relations, marketing and advertising to form an inclusive study of strategic message design and distribution through various media. Students will also become familiar with the history and ethical and legal issues facing professionals in this career field. Graduates of this emphasis are prepared with techniques and tools for entry-level employment in public relations, marketing, and advertising.