学历文凭
Graduate Certificate
专业院系
新闻学
开学时间
课程时长
课程学费
国际学生入学条件
IDP—雅思考试联合主办方
雅思考试总分
6.0
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- 雅思总分:6
- 托福网考总分:79
- 托福笔试总分:550
- 其他语言考试:PTE (Pearson Test of English) - 53 or higher
课程简介
The Graduate Certificate in Entrepreneurial Journalism program prepares students to start their own media-related businesses or bring innovation to legacy media organizations. It emphasizes knowledge of business fundamentals, marketing, advertising and public relations strategies for new businesses and creating digital, multimedia content for media products or promotions.<br><br>Objectives of this program include:<br>To prepare students for today's media landscape, which is undergoing unprecedented disruption as new digital technologies and changing economic realities have upended the practices and the business models of traditional media organizations. Students need to be able to understand this upheaval and be equipped to recognize opportunities for new businesses and ways traditional organizations can evolve to meet evolving demands.<br>To equip students with the skills they need not only to start their own media-related businesses but also to work as "intrapreneurs" within existing companies and to initiate and sustain change initiatives. They will learn startup fundamentals such as how to turn ideas into business plans, assess customer needs, pitch investors and develop marketing, public relations and advertising strategies. To help students hone their abilities to use social media and a variety of cutting-edge digital tools necessary to market and create content for new media businesses.
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