新闻和促销传播研究不仅为学生提供新闻，公共关系和广告的历史和理论理解，还为他们在我们的社会介导和全球联网的社会中发挥的作用。学生将熟练地编写印刷页面，以及视频和音频报告，博客和网络写作以及网络编码和设计。学生将学习批判性思维和视觉素养的技能，使他们能够创建成功的促销活动，从而在整个社交媒体平台上与受众互动。
The study of Journalism and Promotional Communication provides students with not only a historical and theoretical understanding of journalism, public relations, and advertising, but their functions in our socially-mediated and globally-networked society. Students become adept at writing for the printed page, as well as video and audio reporting, blogging and web writing, along with web coding and design. Students learn skills of critical thinking and visual literacy that allow them to create successful promotional campaigns that engage with audiences across social media platforms.