The Sport Communication Certificate is designed to respond to both the needs of students and the trends within sport industries. Students from multiple disciplines currently explore sport culture from different perspectives. Communication students produce and deliver sport content via television, radio and social media. Conversely, Sport Management students explore the economic, political, social, and global contexts within which sport culture operates. Acquiring both sets of skills – media production and sport management – within a certificate is intended to enhance students’ current major and promote their marketability in the workplace.