体育促进和宣传集中力使学生能够加深对体育背景下公共关系，广告，消费者促销，内容管理和事件策划中的理论和实践的理解。学生将学习从多个角度和各种平台考虑体育促进和宣传过程。职业道路包括体育公共关系，体育赛事策划，体育内容创作，消费者促销和体育社交媒体。体育交流计划将为您准备体育行业的职业机会。您将学习如何将体育视为一项业务，以及公司和体育组织如何与粉丝，赞助商和媒体进行沟通和管理关系。
The Sports Promotion and Publicity concentration enables students to develop an understanding of the theories and practices in public relations, advertising, consumer promotion, content management, and event planning in the context of sports. Students will learn to consider sports promotion and publicity processes from multiple perspectives and from a variety of platforms. Career paths include sports public relations, sports event planning, sports content creation, consumer promotion, and sports social media. The Sports Communication program will prepare you for career opportunities in the sports industry. You'll learn to view sports as a business, and how companies and sports organizations communicate and manage relationships with their fans, sponsors and the media.