The concentration in Sports Media is an option for the Bachelor of Arts in Media degree, offered by The Media School, part of The College of Arts and Sciences. When pursuing the concentration in Sports Media, you will work with faculty who are deeply engaged in how media in its various forms are used as communication tools in the sports industry, through both research and direct professional experience in that industry. The Sports Media concentration will help you understand how processes of media communication work in the world of sports. You will develop a depth of knowledge about how sports media messages are created, communicated and received by audiences, and how those audiences are influenced by those messages. Most importantly, you will have many opportunities to apply this knowledge extensively in many hands-on learning experiences beginning early in your college career.