学历文凭
Masters Degree
专业院系
数字通信与多媒体
开学时间
课程时长
课程学费
国际学生入学条件
In addition to the materials required by the Graduate School, applicants for the M.A. in Brand and Media Strategy are required to submit the following to the Graduate School:
Statement of Purpose: This approximately 1000-1500 word essay describes the applicant's goals for their graduate research and/or creative work. The committee uses this information to determine if faculty skills are a good match for the applicant's interests and to see if the applicant's agenda is reasonable
Recommendations: Three (3) academic and/or professional recommendations
Portfolio: A sample of at least three separate examples of past academic or professional work, submitted as a single PDF document, that demonstrates the applicant's writing ability and current capability for professional work. If file size is too large, please include a link to those assigments.
OR
Research Paper: A sample research paper demonstrating the applicant's writing ability and current capability for professional work, it may be from graded undergraduate work and must be at least 5 pages in length, double spaced with minimum one-inch (2.54 cm) margins, and 12 pt. font.
Applicants must meet the following GPA requirement - 3.0 on a 4.0 scale.
IELTS - Overall score 6.5.
TOEFL- IBT - Overall score 79.
IDP—雅思考试联合主办方
雅思考试总分
6.5
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- 雅思总分:6.5
- 托福网考总分:79
- 托福笔试总分:550
- 其他语言考试:PTE - 53
课程简介
The Master's of Arts in Brand and Media Strategy is a workforce-driven degree, providing students with cross-disciplinary theoretical and applied approaches in content creation, content distribution, media and campaign planning and execution, and brand and audience insight and analytics. <br> <br>This degree will appeal to any media, communication, or marketing professional interested in brand and media management/production as well as scholars in digital journalism, film, social media, public relations, advertising and/or brand communication. Students learn through curriculum and client experiences converging communication, media, marketing, design, research, analysis, art, and technology. Topics in the program include advertising, audience research and analytics, branding and brand storytelling, brand films, crisis communication, digital marketing, event planning, media strategy, native advertising, public relations, and social media.
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