品牌与媒体策略文学硕士
Master of Arts in Brand and Media Strategy

东田纳西州立大学

US

QS排名:

  • 学历文凭

    Masters Degree

  • 专业院系

    数字通信与多媒体

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

All application materials must be submitted using the ETSU Graduate School's online application system and will be vetted by the program for originality using Turnitin. Applications deemed to have been plagiarized will automatically be rejected and not be admissible to the University in the future.

In addition to the materials required by the Graduate School, applicants for the M.A. in Brand and Media Strategy are required to submit the following to the Graduate School:

Statement of Purpose: This approximately 1000-1500 word essay describes the applicant's goals for their graduate research and/or creative work. The committee uses this information to determine if faculty skills are a good match for the applicant's interests and to see if the applicant's agenda is reasonable
Recommendations: Three (3) academic and/or professional recommendations
Portfolio: A sample of at least three separate examples of past academic or professional work, submitted as a single PDF document, that demonstrates the applicant's writing ability and current capability for professional work. If file size is too large, please include a link to those assigments.

OR

Research Paper: A sample research paper demonstrating the applicant's writing ability and current capability for professional work, it may be from graded undergraduate work and must be at least 5 pages in length, double spaced with minimum one-inch (2.54 cm) margins, and 12 pt. font.

Applicants must meet the following GPA requirement - 3.0 on a 4.0 scale.

IELTS - Overall score 6.5.
TOEFL- IBT - Overall score 79.
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IDP—雅思考试联合主办方

雅思考试总分

6.5

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  • 雅思总分:6.5
  • 托福网考总分:79
  • 托福笔试总分:550
  • 其他语言考试:PTE - 53
CRICOS代码:
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课程简介

品牌与媒体战略文学硕士是由劳动力驱动的学位,向学生提供跨学科的理论和应用方法,以进行内容创建和内容分配以及受众洞察力和分析。该学位将吸引对品牌和媒体管理/生产感兴趣的任何媒体,传播或市场营销专业人士,以及数字新闻,电影,公共关系,广告和/或品牌传播方面的学者。学生通过课程学习和融合交流的经验,媒体,社会学,市场营销,计算机,文学和语言以及艺术和技术。
The Master's of Arts in Brand and Media Strategy is a workforce-driven degree, providing students with cross-disciplinary theoretical and applied approaches in content creation, content distribution, media and campaign planning and execution, and brand and audience insight and analytics. <br> <br>This degree will appeal to any media, communication, or marketing professional interested in brand and media management/production as well as scholars in digital journalism, film, social media, public relations, advertising and/or brand communication. Students learn through curriculum and client experiences converging communication, media, marketing, design, research, analysis, art, and technology. Topics in the program include advertising, audience research and analytics, branding and brand storytelling, brand films, crisis communication, digital marketing, event planning, media strategy, native advertising, public relations, and social media.
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