品牌与媒体战略文学硕士是由劳动力驱动的学位，向学生提供跨学科的理论和应用方法，以进行内容创建和内容分配以及受众洞察力和分析。该学位将吸引对品牌和媒体管理/生产感兴趣的任何媒体，传播或市场营销专业人士，以及数字新闻，电影，公共关系，广告和/或品牌传播方面的学者。学生通过课程学习和融合交流的经验，媒体，社会学，市场营销，计算机，文学和语言以及艺术和技术。
The Master’s of Arts in Brand and Media Strategy is a workforce-driven degree, providing students with cross-disciplinary theoretical and applied approaches in content creation, content distribution, media and campaign planning and execution, and brand and audience insight and analytics. <br> <br>This degree will appeal to any media, communication, or marketing professional interested in brand and media managementproduction as well as scholars in digital journalism, film, social media, public relations, advertising andor brand communication. Students learn through curriculum and client experiences converging communication, media, marketing, design, research, analysis, art, and technology. Topics in the program include advertising, audience research and analytics, branding and brand storytelling, brand films, crisis communication, digital marketing, event planning, media strategy, native advertising, public relations, and social media.