This certificate is designed for all majors who wish to have a certificate in digital marketing. Digital marketing is the ability to identify the customer, address the customer individually, and then address the customer again in a way that takes into account his or her unique response. This type of marketing is based in direct marketing principles and facilitated by marketing technology, such as the Internet and large-scale customer database applications. A certificate in this area will provide students with an understanding from a managerial as well as technical point of view of how to create, implement, and monitor digital marketing programs using a variety of available marketing technologies.