As a Digital Media Management major, you'll explore how the business world has become a digital one. Music, television, movies, media and gaming have all been transformed by technology, and these growing sectors of the economy need professionals who understand digital marketing, economics and management, accounting, and project management. You'll graduate ready to And there's no better city to major in Digital Media Management than Austin. The city's gaming industry is growing, and we're home to several prominent studios, many of which hire students from St. Edward's as interns. The Bachelor of Business Administration (BBA) in Digital Media Management requires 66-67 hours of major coursework.