Build skills to create real-world public health messaging that is theory-driven, science-based, and audience-centered. Through this MPH certificate program, discover how to create and implement communications-based strategies that motivate healthy behaviors and change social norms for both individual and population health.<br><br>This 16-credit certificate provides multidisciplinary knowledge and practical skills for developing and implementing communications-based strategies to motivate healthy behaviors, change social norms, and promote public health programs and policies. Students will gain knowledge and skills, including intervention and campaign development, qualitative and quantitative evaluation, risk communication, health advocacy, and the use of social media, websites, print and broadcast media, and other communications channels to advance public health.<br><br>Upon graduation, students will be able to:<br><br>Design a strategic plan for an intervention and communications strategy that is theory-driven, science-based, audience-centered, practicable, and evaluable.<br>Apply a range of appropriate communication venues to support public health goals based on analysis and evaluation of alternative venues.<br>Create effective materials and messages using strategies and tools tailored to diverse audiences, including those with lower health literacy.<br>Develop an evaluation plan for a communication strategy.<br>Demonstrate professional oral presentation skills to inform and persuade diverse audiences.