Sheridan强调雇主在公司传播和公共关系方面所珍视的创新，关键和战略技能。这就是Sheridan处理这个问题的方式。这是商务交流计划中独特的方法，它产生的学生作品脱颖而出。该程序中的课程以动手的，基于项目的作业为特色。您将为实际客户服务，而不仅仅是课堂练习。从Sheridan获得公共关系-企业传播研究生证书的时间不到一年。您将建立一个投资组合，获得实际经验，并掌握业务通信的实践和理论方面。您将在与专业人员合作的现场工作中度过该计划的最后五个星期。
Sheridan approaches the subject. It's a unique approach among business communications programs, and it produces student work that stands out. The courses in this program feature hands-on, project-based assignments. You'll be working for real-world clients, not just doing classroom exercises.<br>Hands-on, project-based assignments<br>Write persuasive and informative copy for internal and external publications, news releases, conference presentations, speeches and public service announcements.<br>Express yourself in a variety of public forums such as media interviews and news conferences.<br>Create websites, blogs, podcasts, video content, email blasts and other online communications.<br><br>In this program, you'll learn to:<br>Apply the critical, analytical and strategic skills prized by employers in corporate communications and public relations.<br>Weave social media and diversity communications into all aspects of tactical delivery.<br>Earn an audience's attention, influence attitudes and motivate behaviour.<br>Produce internal corporate communications plans and activities — the fastest-growing segment of the industry.<br>Prepare strategic plans, crisis responses, media campaigns, fundraising initiatives and other planning documents.<br>Develop strategic communication campaigns that integrate all of the above elements.<br><br>Career Opportunities<br>Public Relations and Corporate Communications professionals are needed across industries — in health care, education, pharmaceuticals, technology, financial services, manufacturing, retail, visual and performing arts and many more.<br>Sample careers include: Communications Adviser, Community Engagement Coordinator, Public Relations Coordinator<br>Communications Assistant, Marketing and Communications Specialist, Social Media & Influencer Marketing Specialist<br>Fundraising and Events Coordinator, Campaign Coordinator