公共关系是建立组织与公众之间互惠关系的管理功能。在这个高度互动的计划中，学生将学习战略性和创造性的交流策略，以解决组织问题或充分利用主要公众的商业机会。学生将运用以商业知识为基础开发的创造性写作和战术执行能力。上学期提供现场实习机会，以在毕业前获得职业经验。
Conestoga's Public Relations diploma program is your first step towards an exciting career in communications. In this program, you will learn how to build relationships between organizations and their many stakeholders. This highly interactive diploma has you working with live clients, delving into case studies, and building your professional portfolio with relevant pieces as you progress. You will discover creative communication strategies to solve organizational problems and make the most of business opportunities with key publics. You will develop and execute various writing styles used throughout the communications industry. Brand reputation, media relations, crisis and issues management, digital media, presentation skills, research, emerging technology, design, and public relations solutions are only some of the skills you will be adding to your resume. Our professional advisory committee allows you to meet and connect with leaders in the industry. In your fourth term, you will step into the field for a five-week immersive placement opportunity and gain career experience before graduating. Graduates from this program will be well equipped to pursue social media management, public relations for non-profits, event coordinating, media relations, work within PR agencies or communication departments, and support entrepreneurial endeavours.