Gain the public relations expertise you need to broadcast your brand message to the right audience, at the right time, using traditional and digital media. In the part-time Post-Graduate Certificate in Public Relations, you’ll sharpen your understanding of public relations fundamentals and strategy, marketing principles, digital storytelling, and many more vital areas so you can effectively connect with your audience. This program will allow you to:Plan, initiate and complete a communications planDevelop strategic thinking and a digitally-focused approach to succeed in today’s marketplaceCreate content across different channels (print, video, digital, visual, etc.) to engage targeted audiencesHandle and respond to incidents, issues and crises that can negatively impact an organizationMake data-driven decisions using analytics and measurementApply ethics and industry codes of professional standards to public relationsTerm Starts: Fall and WinterProgram Length: 8 months