公共关系集中使用对传统和新兴行业工具和策略的研究和应用，以在组织及其公众之间进行有效的沟通和建立关系。通过对计划和响应式传播的作用，影响和实践的分析，公共关系专业的学生准备成为传播专家和关键媒体消费者。学生与当地社区的现实世界客户合作，制作宣传和信息材料，制定和实施公共关系活动，并在这个迅速扩展的领域中获得动手经验。
The aim of the Division of Fine Arts and Communication Studies (FACS) is to support the overall mission of USC Upstate by enhancing the intellectual, ethical, cultural and professional development of fine arts and communication students. The faculty is committed to preparing students to become competent professionals in art, media arts, journalism and mass communication, music, organizational communication, speech communication and theatre. FACS offers the Bachelor of Arts degree in communication with concentrations in public relations, mass media, and communication studies, as well as the Bachelor of Arts in Art Studio with an emphasis in graphic design, the Bachelor of Arts in Art Education, the Bachelor of Arts in Theatre, and the Bachelor of Arts in popular music studies.