The Certificate of Achievement-Advanced in Public Relations meets the needs of community college students seeking training in a skill set in preparation for a career in public relations, promotions, marketing communication or fundraising.<br>Upon completion, students will be able to<br>Demonstrate competency in the basics of journalistic and public relations writing, including structure of a story and a press release<br>Demonstrate competency in research, information gathering and critical analysis of information using techniques such as observation, online research and interviewing<br>Demonstrate understanding of marketing and communication in organizational structures<br>Summarize appropriate steps to gain employment in public relations industry