The Public Relations option teaches theory, but it also focuses on how to apply learning to real world situations, involving corporations, government agencies, nonprofit organizations and the entertainment industry. Students learn about crisis and strategic communications, audience analysis and social and emerging media as they develop public relations and marketing strategies and plans for clients through Agency 398, the student-operated PR practicum, and other projects.<br> The Department of Journalism strives to prepare its students to become well-educated, principled citizens, who are capable of initiating careers as skilled journalists, public relations practitioners and other related communication professionals. Learn to be excellent writers and communicators who tell factual stories in a variety of forms and platforms for a diverse public and whose work reflects creativity, innovation, analytical thinking, ethics and democratic values.