Choosing an emphasis in Public Relations, you're embarking on a mission not merely to communicate information effectively, but also to influence the way those messages are understood. No matter how you're interacting with a client's business or image, the PR program is designed to get you up to speed. By the time you walk across the stage with your diploma in hand, you will have a firm grasp on: Event Planning – From soiree to shindig, you will learn how to handle it all. The SOJMC will show you the ropes of wrangling successful nonprofit events, organizing fundraisers, and making the guests at a gala know their tickets were worthwhile. Digital Contact: Nobody keeps an address book anymore. It seems it's all on your phone. Interacting with 100 followers isn't the same as 100,000. The public relations program is here to guide you through the pitfalls and show you how to get people interested and involved with both the old-fashioned way, and the new hashtag way. Media Relations – Press releases are the face of your relationship with the public. You might be more familiar with media relations that come from a corporate spokesperson, or the White House press secretary, but they are just as crucial to a small nonprofit as they are to big business. You already know how to speak-this is where we teach you shape your words into actions. Crisis Management – It's unavoidable. Bad things happen every day. That's life. Dealing with problems is a big part of the job, but learning how to prepare for handling problems is just as important. You'll be able to negotiate for the best possible solution for today's problems, and be ready to take on tomorrow's