Through the Public Relations Management concentration, you will expand your knowledge of public relations principles by focusing on the stakeholders, methods, and strategies behind creating PR campaigns that drive results. The concentration demonstrates the ways in which public relations combines technology, psychology, sociology, and business to build effective and targeted messaging.<br>The concentration prepares you for public relations jobs through required content that focuses on management of media relations, public relations skills as they relate to business, and planning and execution of public relations campaigns. Electives explore public relations career paths including: public relations consulting, public relations for nonprofits, and the ways to become a public relations professional in different specialty industries, as well as the emerging fields of global PR and intercultural relations. Experiential learning opportunities and public relations internships add tremendous value to the educational experience, preparing you for various professional roles.<br>The MS in Public Relations and Corporate Communication (PRCC) offered by the NYU SPS Division of Programs in Business, Department of Integrated Marketing and Communications provides you with the skills and the hands-on experience needed to develop the public relations and communication strategies that elevate brands, build reputations, and manage crises across a broad array of industries. Unlike conventional master's in public relations, this degree stands at the crossroads of marketing and public relations, honing your writing and communications skills across a variety of digital platforms'social media, blogs, and the web. Students gain the NYU advantage, which opens doors to professional opportunities here in NYC and around the globe.