公共关系文学学士学位课程涵盖创建产品，服务和组织的品牌和公共形象的传统方法和数字方法。公共关系专业人员影响，参与并建立组织与公众之间的关系，从而塑造他们对该组织的态度和看法。学生将准备就组织的使命，产品和服务进行交流，并受益于他们的客户和选民。<br> <br>专业进修学院在成功完成120个学分后，将授予公共关系文学学士学位，包括该专业的36个学分。在此学位范围内，学生可以选择完成数字媒体和市场传播（DMMC）的专修课程，也可以选择公共关系方面的辅助课程来满足专业要求。对于希望提高他们对如何利用数字媒体策
The Bachelor of Arts in Public Relations degree program covers traditional and digital methods of creating a brand and public image for products, services, and organizations. Public Relations professionals influence, engage, and build relationships between an organization and the public, shaping their attitudes and perception of that organization. Students will be prepared to communicate about an organization's mission, products and services, and benefit to their customers and constituents.<br><br>The School of Professional Advancement awards the Bachelor of Arts in Public Relations following the successful completion of 120 credits, including 36 credits in the major. Within this degree, students may either choose to complete a concentration in Digital Media and Marketing Communication (DMMC), or to take supporting courses in public relations to complete requirements for the major. The concentration is ideal for students looking to advance their knowledge of how to leverage digital media strategies, tactics, and best practices to help organizations achieve their communication and marketing goals.