休斯顿大学的Jack J. Valenti传播学院提供3个硕士学位，旨在实现学术和非学术职业的专业成功。该计划的目标是培养能够有效地进入专业媒体职位，发展其当前职业，在大专院校或高中任教或进入顶尖博士课程的研究生。迄今为止，我们学校已将毕业生列为一流的博士学位。以及公共和私人机构中的非学术职位。无论职业目标是什么，该研究生课程都会通过提高概念，应用和研究技能的课程来扩大每个学生的沟通专业知识-所有这些对于当今信息导向和瞬息万变的全球社会而言，对于成功的职业至关重要。公共关系研究硕士专注于帮助进阶从业者帮助
Our graduate-level public relations concentration is geared towards helping practitioners advance in the field. Our students dive into theory, case studies and research to help them better communicate on behalf of their organizations and strengthen relationships with its stakeholders. Our curriculum gives special emphasis to management issues relevant to products, services, image, and public policy.<br><br>In particular, our public relations students study the following:<br><br>How to conduct better research that draws deeper real world insights<br>Issues concerning digital culture and the rise of social media<br>The ubiquity of social media and its impact on communities<br>How staffing, budgeting and campaign management differ on the corporate, association, union and non profit public relations levels.