Purdue's public relations program emphasizes why. We dont just focus on what should be done to build and maintain strong relationships between organizations and publics, but why it should be done. The program emphasizes the integration of public relations theory and research into practice to develop an understanding of the interactions between organizations and their publics. Studying public relations at Purdue prepares students to cultivate and sustain mutually beneficial relationships between organizations of all types and their strategic publics, both as practitioners and researchers.