该专业使学生能够灵活地根据公共关系，广告和相关领域的学科战略交流来定制课程。它满足了学生为职业发展的需要，在该职业中，研究，战略规划，创新策略的实施和评估是至关重要的，无论是促进组织发展，推广产品还是倡导事业。将此专业与传播研究，新闻学和媒体制作进行比较。这是隶属于新闻与大众传播教育认可委员会的纽约州立大学所有公共关系和广告课程。纽约州仅有五个其他的本科课程获得认证。
This major allows students the flexibility to tailor a program based on strategic communication through the disciplines of public relations, advertising, social media, and related fields. It meets the needs of students preparing for a career in which research, strategic planning, implementation of creative tactics, and evaluation are central, whether to advance an organization, promote a product, or advocate a cause. Compare this major with communication studies, journalism, and media production. This is the only program in public relations and advertising at any SUNY college that is affiliated with the Accrediting Council on Education in Journalism and Mass Communications. Only a handful of other undergraduate programs in New York State are accredited.